Author: James Parry, Monday 30th May 2019. Turbosite.co.uk
Every business needs a website. Not all businesses have great websites. This article is designed to give you a run down of 7 of the most important elements your website should perform well at in order for it to be a successful marketing tool and lead generator for your small business.
An effective website is often a work in progress. Let’s take a look at 7 tips to bear in mind when talking to your new website designer.
Clean & Modern Design
When designing your new website with a web design agency your goal should be to create a website that reflects your brand. First impressions have always been key, and in this day and age it’s even more important to grab your audience’s attention. If you use any off the shelf template driven online web builder then you’re never going to stand out from a crowd. Bespoke design following a clean and modern design aesthetic is the end game here, even better if your new website is easy to navigate. Bespoke website design offered by small web design agencies is the most cost effective to achieve a great looking website which not only looks great but performs well 24 hours of the day.
Did you know that in October 2016, mobile traffic officially surpassed desktop traffic on the internet? (Source: augustash.com)
2016 was a long time ago in the web design world and a lot has changed since then. It’s crucial that your new website is developed with a mobile first mentality. If your website is over 3 years old it’s likely that it’s fallen behind all of the recent technological developments and people landing on your home page will be deterred by the fact their experience isn’t optimised for their mobile device. This doesn’t mean that your new website should only work on the latest iPhone, oh no, far from it. Your new website needs to provide a user friendly experience across all devices and look beautiful on each and every one.
Contact Details Should Be Easily Visible
Isn’t it frustrating when you find yourself on a web page endlessly scrolling through content to try and find the correct contact information you need. Whether it be a phone number indiscriminately tucked away in the corner, or a tricky to use contact form, you need a solution which is quick and easy. Why do some websites make it so hard to find out contact details? Phone numbers, email addresses, physical addresses, helplines, forums, contact forms and useful links should all be displayed at key points on the page.
Showcase Your Products & Services
Remember that you only have the luxury of a handful of seconds to win or lose a potential customer. Many small businesses websites don’t showcase their products and services effectively and can either be low on useful information or cluttered with too many details. This is even more important if you are selling products online. Product images, photos and descriptions should all be crisp and appropriate.
It’s important that the content on your website is relevant to your small business. This is incredibly important when it comes to Search Engine Optimisation (SEO), but more on that later. The more qualitative your content, the easier it is for your audience to relate to. For example, if a potential customer who is looking for a gardener is browsing your small business website it can be highly effective to display customer reviews and testimonials from your existing customer base. When someone can see that other people approve of, and can recommend a product or service, the chances of you converting that sale have just gone through the roof.
Quick Site Load Time
People are impatient. We’re all guilty of it. And if a website is taking an age to load then you are more than likely going to elsewhere before it’s even been able to serve you its content. A graphically intense design could eat into your loading time and poor quality web hosting can be a huge factor in delivering slow page load times. Images need to be properly optimised at the web design stage and the bandwidth of your web host should be sufficient to handle your traffic.
Search Engine Optimisation
This topic deserves its own blog post, and for good reason - its a huge subject! However, here’s a simple run down of why SEO is important for your small business. An uncluttered site, clear content, proper URLs, sitemap and relevant keywords will allow search engines like Google to properly index your small business website with ease and push you farther up the rankings to hit that sweet spot on the first page of results where all the fun happens. Website design for small businesses should include at least basic SEO to get you started.
If you’ve enjoyed this blog post and would like to hear more about how Turbosite can transform your business by designing a brilliant website for affordable rates, I’d love to talk to you so how about you email me at: firstname.lastname@example.org
We offer Pay Monthly Website Packages which start at £39.99 for Small Businesses like yours.
We want to help you spread the cost of your new website and help you with ongoing features such as technical support, regular monthly content updates, and ideas on how to increase your online web presence.