Author: James Parry, Thursday 20th June 2019. Turbosite.co.uk
Having an online presence is no longer an optional extra for businesses. Your website is often the first place prospective customers will come into contact with your brand so you need to make sure your website exceeds customer’s expectations and tells them in a clear and concise manner who you are and why they must deal with you.
Design is subjective. What looks brilliant to one person may look terrible to another. This is why it’s important for every web designer to follow some of the following basic cornerstones when creating a new website for a client.
So, let’s take a look at what makes a website great.
Brand Credibility & Trust
By utilising a well-designed website, it helps build Brand Credibility which is incredibly important since first impressions really do matter. If your business website looks old and dated, are you really offering the best user experience possible? Are you really showcasing what you do effectively? Building trust amongst your customer is also extremely important, your users must be able to take away a true sense of professionalism your company offers, as well as realising all the positive benefits they will enjoy by selecting your business to buy from, work with or make use of. By making your website look more welcoming and trustworthy to visitors, you will definitely see an increase in quality traffic while enjoying more organic leads through your contact form or Call to Actions (CTA).
Think about it. Would you have a great gut feeling if you were in the market for a new car and the dealership website looked like it had been built in the late 90’s using out of date technology and web practices? You’re looking to part with some serious cash, so you want to know that the company behind the website is genuine and able to offer you excellent value for money. Therefore, it’s important for every business who exists in the offline world to be able to present themselves clearly and confidently in the online world by utilising a beautiful website build with the latest technologies and designed with a clean, modern look.
Your website is essentially an online billboard which helps advertise your business and showcase your products and services to an audience who might not be active customers just yet. If your company has a logo which is used across all forms of print media and marketing collateral such as business cards, flyers, pop-up banners, vehicle livery, etc, then your website shouldn’t be the odd one out. It is important for your customers to be able to recognise your brand in all forms of marketing communication, so they can associate your brand and mission statement to your business.
If you’ve recently undergone a company wide rebrand then the website really should be one of the first marketing channels which gets updated to the new look and feel. It’s important to convey your company’s attitude and professionalism through your website and this can be achieved with excellent web design and content generation. More on that next.
The form and layout of your content is something which should be carefully considered by your web designer. Too much text packed into tight spaces on a web page can appear confusing and tiresome to read. Too little useful text and you run the risk of being ignored by the search engine robot crawlers. The content on your website needs to be just right and also reflect the voice of your company.
Making the messaging short and to the point helps get the headlines across quickly and effectively. There’s a time and a place for padding out headlines with more detailed information and this can be easily achieved using special fold out menus and pop up boxes. Generating the right copy for your website can be a tricky task but get it right and you’ll find that your website suddenly flows perfectly.
Search Engine Optimisation
The placement of important headlines and information is important for search engine optimisation (SEO). Search engines such as Google and Bing can crawl your site easily and pick out the relevant items which in turn increased your search engine visibility and lets you appear higher up in those all-important search engine results. Every website should be built with at least a basic knowledge of SEO and all the content on the web page should be relevant and unique.
If you’ve enjoyed this blog post and would like to hear more about how Turbosite can transform your business by designing a brilliant website for affordable rates, I’d love to talk to you so how about you email me at: firstname.lastname@example.org
We offer Pay Monthly Website Packages which start at £24.99 for Small Businesses like yours.
We want to help you spread the cost of your new website and help you with ongoing features such as technical support, regular monthly content updates, and ideas on how to increase your online web presence.